Case Study: Hometown Jams Uses Cymbal To Sell Even Faster

In the midst of 2020's unprecedented challenges, Indiana’s Tyrus Joserfersky, an emerging festival promoter, made a bold move. He doubled down on himself and rebranded as Hometown Jams, a new-look promotion company laser-focused on bringing top-tier country music talent to venues across often-overlooked Midwest markets.

Initially, Tyrus relied on a combination of traditional marketing methods: an agency using legacy email platforms and basic ticketing tools. This approach was costly, to the tune of several thousands of dollars monthly, and time-consuming, requiring hours of CSV management each week. Worse still, the results were ambiguous at best.

"I don't have time to do it all myself. I'm busy finding venues, booking shows, and trying to take my company to the next level. [With Cymbal] there's no more everyday campaign build-outs or trimming my list … and, your automations are head and shoulders above the rest."

Since partnering with Cymbal in 2023, Hometown Jams hasn’t looked back. The platform's seamless ticketing integrations have enabled them to streamline email outreach, launch SMS confidently, and automate the majority of their marketing efforts—all at a fraction of their previous costs. Let's see how they did it.

Automations: The Future of Event Marketing

With Cymbal, Hometown Jams has automated nearly every aspect of its event marketing lifecycle. From newsletters and announcements to pre-show campaigns and post-event surveys, everything is scheduled the moment an event is published.

To ensure quality control, Cymbal sends Tyrus a preview four days before any automation is set to launch. This feature allows him to review and fine-tune campaigns as needed.

Moreover, Cymbal's fully mobile-optimized platform enables Tyrus to make quick edits or send impromptu campaigns on the go, providing unparalleled flexibility.

SMS: The Game-Changing Channel

Like many promoters, Hometown Jams had never tried SMS before switching to Cymbal. Since launching the program, they’ve grown their list dramatically, and it’s now their best-performing channel in terms of ROI.

Using Cymbal, Hometown Jams gets a local phone number, fully branded contact cards, custom tracking links, and the ability to run flexible automations via SMS.

Plus, with Cymbal's intuitive dashboards providing actionable data, Hometown Jams can continue to optimize and capitalize on this powerful marketing channel.

The Cymbal Partnership: More Than a Platform

In truth, Tyrus is one of Cymbal’s earliest adopters. He’s worked closely with our account strategists to drive subscriber growth, conceptualize new features, and find ways to accelerate Hometown Jams' ascent in the Midwest.

"It's been exciting for us because, with Cymbal, I finally feel like we're operating like a big company … taking advantage of every avenue available to us to reach fans and sell tickets."

Cymbal's adaptable platform means Tyrus sees new features and improvements almost weekly, not just a few times a year. This ensures he’s confident that Hometown Jams is always at the forefront, utilizing the most advanced marketing tools designed specifically for live events.

Are you curious about the next chapter in the Hometown Jams and Cymbal story? Stay tuned to our blog for the latest updates.

Ready to experience the Cymbal difference for yourself? Get in touch at hello@cymbal.coI